Understanding how much capital to raise goes far beyond calculating your business’s basic expenditures in technology, marketing, and administrative costs.  Instead, good strategy is a must for understanding the amount of capital you should attempt to raise and whether you should be raising capital in the first place.  The end goal should be to create a self-sustaining business.  In some rare cases, you may need more capital, but even then, good strategy can help to guarantee that you reach the goals necessary to garner more investment.  Regardless, deciding on your capital requirements comes down to two pathways: one primary and a second less frequent.