what i do best
Business Plan Strategy
The macro strategy of what your business looks like: industry context, product detail, competitive landscape, marketing strategy, milestone history, planned timeline, business case, macro considerations, team. This has to be done in the right way - and if so, can truly make you stand out from the competition, giving you comfort internally and leverage and professionalism externally.
We need to attack. And now. Whether you have a new idea or business you're trying to launch or an existing business looking to get to the next level, having a clear plan with cadence and timelines is crucial. Your greatest resource is time of course; I help you optimize it to ensure you capture the opportunity/ies.
The cornerstone of all things business, and what I personally start with for any of my businesses or businesses I advise. The pro forma tells it all - where the business will go, how big it can be, how we will get there, how much capital we need, what happens in all scenarios. Everything is based off of the commercial model.
It's 'noisy' in 2020. Facebook ads everywhere, Instagram ads everywhere, crowded SEO. So how do you stand out in this current world? I help you add the science to your marketing strategy - including telling you not just which channels to hit and who your targets should be - but how to think about marketing beyond my work with you.
The 2020 hiring world is a "weird" one, with startups having limited resources as always, talent being tough to find and convince, and with freelancers not just becoming a trend, but becoming a norm. Hiring the exact right people and team is crucial. I've hired over 2,000 people - both traditionally and within the freelance world and have constructed organizations for many businesses. I help get your org exactly where it needs to be - efficiently and pragmatically while ensuring you're fully protected.
Raising capital. Landing the client. Showing off internally. I've created decks for every reason under the sun. Your deck is a reflection of you - it not only has to be polished and perfectly styled, but has to be smart. Doing that means having the perfect storyline and supporting data, done creatively but also in a way that's easy to digest for the reader and that's designed explicitly for the exact forum. I've helped all kinds of people get there. I’ve been lucky enough to be a part of successful capital raises, jobs landed, deals signed. I love being my clients' secret weapon.