xxxxxxxxxxxxxxxOriginally from Long Island, NY, minutes away from Queens, I came from an area of huge diversity, spanning religions, genders, races, sexuality, opinions, and beyond. The result? A canvas for creativity and understanding unique avatars, which crafted the foundation of ‘marketing.'

The backstory

          With that foundation and an inner circle of like-minded hustler friends, I found a wide variety of unique opportunities to capitalize on, the foundation of ‘creating value’. Selling burned CDs and candy (and a unique yearbook opportunity) turned into the first ‘real’ business. At twelve — I launched a tutoring business. Leverage was born - and as classmates were working at McDonalds, I was hiring classmates.

This mindset carried me to Cornell and later Yale; where I was the first from my immigrant family to graduate college with honors and get a Masters. This was also my foundation into travel hacking and poker, taking me around the world while enabling me to fund my lifestyle.

It’s a continuation of the grind, tailored to the current, and tested by the real-world. All aimed at creating pragmatically viable businesses, with tempo, for myself, and anyone I work with. And supporting the (very challenging) mindset needed to get there.

And it’s counteracting the conventional; cognizant of the wider regression to the mean taking place and knowing that the only right way to do things is in a differentiated and creative way that speaks to your uniqueness and that you believe in.